Founded in 2018 in Birmingham, The Prancing Hare is dedicated to creating high-quality, sustainable fashion and homeware. Our mission is to provide you with beautiful, handmade pieces crafted from 100% European linen that are designed to be treasured for years to come.
With a deep-rooted passion for eco-conscious living, we focus on creating garments and home accessories that are both stylish and kind to the planet. From growing food at our allotment to enjoying upcycling projects at flea markets, sustainability has always been at the heart of everything we do. By using locally sourced European linen, we’re able to combine our love for design with a commitment to offering eco-friendly alternatives for your home, kitchen, and wardrobe.
The Prancing Hare offers four key collections: Kitchen, Home, Loungewear, and Clothing.
Kitchen
Our linen pinafore aprons are the stars of our Kitchen range. Originally created as a gift for an artist, these cross-back aprons have since become a global favourite, loved by crafters and home cooks alike. Once you try them, it’s hard not to love them!
Loungewear & Home
Our Loungewear and Home collections offer the ultimate in comfort and luxury, all crafted from 100% European linen. Our globally loved linen bathrobes are a customer favourite, adored by celebrities for their soft, breathable quality and timeless design. Whether you're lounging at home or stepping out of the shower, these robes provide the perfect balance of comfort and style.
Our linen pyjamas are equally cherished for their soft, cosy feel—ideal for a relaxing night in. Designed for comfort, they offer a breathable, natural fabric that keeps you cool in summer and warm in winter, making them perfect for year-round wear.
In addition to loungewear, our Home range includes linen bedding, tablecloths, and placemats. The natural texture of linen adds a sense of luxury and elegance to any home, with the added benefit that linen improves with every wash, ensuring long-lasting beauty and durability.
Clothing
At The Prancing Hare, we are proud to offer a refined range of linen clothing, designed with both style and sustainability in mind. Our collection includes minimalist shirts, jumpsuits, skirts, and dresses in a variety of understated, timeless colours. Each piece is crafted with exceptional attention to detail, using the finest European linen to create high-quality, versatile garments that can be styled for any occasion.
Our wedding dress collection has been a standout success, combining elegant design with the eco-friendly benefits of linen. We bring sustainability to bridal fashion, offering beautiful, timeless dresses that are both luxurious and kind to the planet.
Welcome to The Prancing Hare—your destination for sustainable, 100% European linen clothing, homeware, and loungewear, all thoughtfully crafted with care and quality in mind.
VAT ID GB364627087
